Ideas that are worth
a room.
Andreas speaks on FIELDS™, Conversion Surface thinking, BTL strategy, behaviour and the gap between strategy and execution.
Formats built for the room.
Keynote
Focused 30–60 minute talks on strategy, BTL marketing, brand growth, or commercial execution.
Panel & Discussion
Structured conversations with marketing leaders, founders, and commercial strategists.
Podcast & Media
Long-form podcast interviews, industry media contributions, and commentary on brand, strategy, and growth.
Ideas with practical consequence.
FIELDS™: Strategy That Survives the Field
How Friction, Insight, Execution, Leverage, Decision and System create a more commercially accountable BTL strategy.
Inside the Decision
Why the strongest BTL interventions operate inside the Conversion Surface rather than merely adjacent to it.
The Future of BTL
How activation is moving closer to product design, service operations, commerce engineering and measurable behaviour.
Strategy vs Execution
What happens when a strong strategic idea enters field teams, operating constraints and real consumer interactions.
Designing for Behaviour
Moving beyond attention and engagement to define the specific decision and commercial consequence the work must create.
Building Campaigns That Hold Together
A grounded look at the mechanic, distribution, measurement and operational system required for work to survive reality.
About Andreas.
Andreas Smit is a BTL marketing, sales, and growth specialist who works at the intersection of brand strategy, experiential marketing, shopper marketing, and commercial execution.
He is known for making complex strategic thinking clear and practical. His frameworks and perspectives are built from real-world experience with brands, campaigns, and commercial growth challenges.
He speaks directly, prepares thoroughly, and brings substance - not just storytelling - to every conversation.
Ready for
- Marketing conferences and summits
- Brand and commercial strategy events
- Podcast interviews on brand, growth, strategy
- Industry panels and roundtables
- Business leadership events
- Sales and marketing team sessions